Good business sense is essential to a successful healthcare practice. Marketing yourself and your practice are also key.

 Healing & Business Sense 
A monthly column in Acupuncture Today by Dr. Kevin McNamee, D.C., L.Ac

• Myths About HMOs -- What You Need to Know before Making the Jump, Part 1: Revelations of a Former HMO Doctor

• Myths About HMOs -- What You Need to Know before Making the Jump, Part 2

• Myths About HMOs -- What You Need to Know before Making the Jump, Part 3

• Myths About HMOs -- What You Need to Know before Making the Jump, Part 4

• Independent Contractor vs. Employee: An Easy Test to Tell the Difference

• How to Say It, Part I: Writing a "Thank You for the Referral" Letter

• How to Say It, Part II: Welcome to the Office

• How to Say It, Part III: Word of Mouth Marketing - Communication during the History and Exam

• Red Flags of Insurance Billing

• Insurance Billing: What's the Difference Between ICD-9 and CPT?

• Understanding Managed Care Terms

• Communication Problems in Practice

• Evaluate Your Practice: Quality Control

• How to Establish Your Fees

• When Should You Increase Your Fees?

• Creating a Successful Promotional Brochure

• Developing Your Personal Mailing Lists

• Hiring the Right Employee

• How to Praise Employees

• Telephone Answering Procedures  

• Malpractice: What Can You Be Sued For?

• Why Sales and Discounts for Service Do Not Work

• Basing Business Decisions on the Cost Per Patient

• Tips for Having a Successful Deposition

• What is the Goal of Business?  

• How to Make an Appointment with Your Patient

• Colleges Can Make $3 Million by Paying Interns and Giving Clinicians A Bonus

• Questions the Associate Should Ask the Doctor

 Practice Calculator 

• Determine Your Fee Schedule

• Practice Calculator

 Insurance Billing 

• CPT Evaluation & Management Codes

• CPT Treatment Codes

• Guide to Completing the Health Insurance Claim Form (HCFA-1500)

• California Workers Compensation Information & Assistance Units

 FORMS and Other Useful Tools for Your Practice 

• Independent Contractor vs. Employee [ document]
• Workers Compensation Forms
• QME / AME Forms
• Personal Chiropractor Pre-Designation Form    [ document]
• Personal Acupuncturist Pre-Designation Form    [ document]
• Patient History Form    [ document]
• Writing a Health Insurance Company Report
• Practice Scope    [ document]
• Using the Insurance Verification Form
• Chiropractic Insurance Verification Form
• Acupuncture Insurance Verification Form
• Neck Disability Index Questionnaire   Directions for NDI Questionnaire
• Oswestry Low Back Pain Questionnaire   Directions for OLBP Questionnaire
• Pain Scale (VAS)   Directions for VAS

 Legal Matters Concerning Your Practice

• Scope of Practice Legal Opinion 93-11    [ document]
• Summary of Legal Opinion 93-11

 Marketing Ideas 
Discover new & tested marketing methods to expand your practice - proved methods shared by our skilled marketing authorities.

• Marketing Tip of the Month 

• Develop Your Marketing Plan

  Publish a Newsletter for Patients 
Step by step instructions on how to create an award-winning newsletter for your practice. It's a great marketing tool to stay in touch with your patients and to attract new ones.

• Edited Articles are Available for Use in Your Newsletter
• Publishing Guidelines from a Top-Notch Graphic Designer
• ClipArt to Enhance Your Publications

  Design a Promotional Brochure 
Enhance your practice by realizing its essential and invaluable qualities to the potential patient. We'll show you how to create an an informative and appealing brochure.

• Publishing Guidelines from a Top-Notch Graphic Designer
• ClipArt to Enhance Your Publications

 Create a Website 
Attract web savvy patients to your practice using the dynamic potential of the Internet. Reach your current patients with important news and essential health tips.

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