There are more ideas to market yourself than there are hours to implement them. The key is to use the ones that are the most cost effective for you. This means acquiring the greatest possible number of new patients for the least cost.
Market Your Practice
Marketing Tips


 THIS MONTH'S TIP:  Networking & Health Care Providers

Check the phone book under healthcare providers in your area who may be a potential referral source for you.  Identify those within a five-mile radius and create a gift basket with your brochure, prescription pad with your office address, phone number and directions and services, filler gifts like cookies, candies, hand creams, lotions, etc.  Every week, go to five new offices and present a gift basket to the front desk person as an introduction.  When you introduce yourself, describe the basket's contents and explain that your purpose for giving it is to introduce your office and the services you perform.  Be sure to mention the benefits you can offer their patients as well as their office staff.  If the doctor is available, ask to meet him or her.  If the doctor is busy, state that you would be happy to return at a more convenient time.  It may be helpful to call ahead to arrange a meeting with the doctor.

TIP #11

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